How to Interpret Email Statistics in a CRM Like Taft Systems
How to Interpret Email Statistics in a CRM Like Taft Systems
As an agency owner, understanding email statistics is essential for optimizing campaigns and demonstrating value to clients. In a CRM like Taft Systems, email analytics provide actionable insights that guide strategy, measure success, and identify areas for improvement. Let’s break down how to interpret key email statistics and leverage them to enhance performance.
Open Rate: Gauge Initial Engagement
The open rate measures the percentage of recipients who open your email. It’s a direct indicator of how compelling your subject line is and whether your audience finds the email relevant.
What to Look For:
Benchmark: A good open rate typically ranges between 15% and 25%, but this varies by industry.
Trends: Monitor open rates over time to assess whether your email content resonates with the audience.
How to Improve:
Use personalized subject lines (e.g., “Hi {{contact.first_name}}, Here’s Your Exclusive Offer”).
Experiment with A/B testing to find the most effective subject lines.
Measure Engagement through Links
Taft Systems monitors who clicks links, and what links, within your email. See what people were most interested in, and harness that interest. Consider making your CTA clear and action-oriented: “Shop Now!” “Click Here to Book an Appointment”.
Bounce Rate: Ensure Deliverability
Bounce rate measures the percentage of emails that couldn’t be delivered to recipients. Bounces are categorized into:
Hard Bounces: Permanent issues, such as invalid email addresses.
Soft Bounces: Temporary issues, like a full inbox.
You always want to make sure that the bounce rate is below 2%. Keep in mind tht a high bounce rate may indicate an outdated email list or deliverability issues. Clean your lists regularly if this becomes an issue.
Unsubscribe Rate: Monitor Audience Retention
The unsubscribe rate is the percentage of recipients who opt out of your email list after receiving a message. A healthy unsubscribe rate is usually under 1%, pay attention to spikes in unsubscribes, which may indicate issues with content, frequency, or targeting. Segmentation of your lists, allows you to send more relevant emails, and avoids overloading recipients with too many emails.
Conversion Rate: Evaluate Campaign Success
The conversion rate measures the percentage of recipients who completed a desired action, such as making a purchase, signing up for an event, or downloading a resource.
Device Analytics: Optimize for Mobile
You always want to make sure that your email will look as great on someones phone, as it will on their desktop. Things such as “Dark Mode” can greatly impact how your email is viewed. Always use proper formatting, and test, test, test!
Final Thoughts
Interpreting email statistics in a CRM like Taft Systems isn’t just about tracking numbers—it’s about understanding what those numbers mean for your strategy and how to act on them. As an agency owner, this knowledge empowers you to refine campaigns, boost client results, and continually improve ROI. By focusing on these key metrics and leveraging actionable insights, you can maximize the effectiveness of your email marketing efforts and drive sustainable growth for your agency and its clients.
Want to get the most out of your email marketing campaigns? Email us today at [email protected] to learn how Taft Systems can help you leverage email statistics for better results.
