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Selling Digital vs. Physical Products and the Key Differences and Challenges

Selling Digital vs. Physical Products and the Key Differences and Challenges

Taft Systems
Published on: 07/02/2025

Whether you’re selling physical or digital products—or both—the key is to adapt your strategy to your audience and the product type, ensuring that your customers are satisfied and your business thrives.

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How to Interpret Email Statistics in a CRM Like Taft Systems

How to Interpret Email Statistics in a CRM Like Taft Systems

Taft Systems
Published on: 29/01/2025

Interpreting email statistics in a CRM like Taft Systems isn’t just about tracking numbers—it’s about understanding what those numbers mean for your strategy and how to act on them.

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Common Misconceptions of Starting Your Own Business: The First Year

Common Misconceptions of Starting Your Own Business: The First Year

Taft Systems
Published on: 17/01/2025

The first year is full of challenges, steep learning curves, and yes, plenty of misconceptions. In this article, I’ll break down some of the common misconceptions I encountered during that first year of building Taft Systems and share lessons that can help new entrepreneurs avoid some of these pitfalls.

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How to create a Functional Pipeline for your business

How to create a Functional Pipeline for your business

Taft Systems
Published on: 15/01/2025

By building realistic and functional pipelines, your business will be able to improve efficiency, and set itself up for future success, Scale your business confidently, and track progress with each stage and opportunity.

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